MODEASSEMBLY.COM is a premium online shopping destination for men. We offer a curated assortment of leather goods, accessories and gifts for the gentlemen seeking a subtle dose of style. In addition to international brands like Speedometer Official, we also retail exclusively Mode Assembly, our very own line of fine leather goods. We are a registered business governed by the laws of Singapore.


James is a seasoned fashion retail professional specializing in buying and merchandising. With his relentless commitment to excellence coupled with commercial awareness and strong merchandising expertise, he worked his way up from a buyer to a Merchandising Director, prior to his current ecommerce endeavour of launching Mode Assembly. He has worked for retailers and brands as varied as Zara and Hugo Boss.


While buying luxury goods for retailers, he started to appreciate the fine craftsmanship and quality of luxury brands but often found them too expensive for the average consumer. Upon completing his MBA, James dabbled into the field of e-commerce, retailing general merchandise like stationery and fashion accessories to build operational experience with the intention of launching his own line of fine leather goods. James’ approach to product development is informed by his philosophy that quality merchandise should be affordable to everyone.